Bicton Arena has signed a major new sponsorship deal with WH Bond, its most significant yet under the tenure of the venue’s manager Helen West.

Based in south-east Cornwall, the family-owned company has several divisions timber sales, plant hire, machinery sales, earthmoving and most recently tractor and equipment sales & hire. The company operates throughout the south west where they farm 2000 acres.   It will sponsor  classes at Bicton Arena’s international horse trials in April and October, and take title sponsorship of both a national class at its May Spectacular Showjumping Show and the amateur showjumping festival in August.

As well as title sponsorships, timber from its sawmill near Saltash will be used extensively across the site. The newly named WH Bond arena, has been re-fenced using WH Bond’s award winning fence posts that are accredited by the Wood Protection Association to last 30 years, the only company in the UK to be able to offer this.

Some fencing along the main drive way has also been replaced and timber will be supplied to build a new feature fence on the cross country course and to build a new set of arena eventing fences.

Excavators from part of its fleet of 400 plant machines have also been used in the building of arenas.

A spokesman from the company said: “We are delighted to be sponsoring the arena at Bicton. The passion and drive behind the arena is infectious and we look forward to supporting Helen West, Beccy Barrett and the team.”

Helen commented: “This is a significant sponsorship for Bicton Arena and we’re delighted to be working very closely with the team at WH Bond & Sons Ltd. It is a long established company with a first class reputation that is cemented across the Westcountry.”