Trail Outdoor, an independent retailer in Ivybridge that specialises in outdoor clothing and equipment, has appointed photographer Malcolm Snelgrove as its brand champion.

Malcolm, an ambassador for Visit Dartmoor, is an outdoor pursuits enthusiast whose iconic images of Dartmoor have won him world-wide renown.

Based near Hatherleigh, Malcolm runs photography workshops on Dartmoor for the amateur and the semi professional, where hidden gems that are off the beaten track are unveiled to his students.

His passion for encouraging people to experience for themselves Dartmoor’s unique landscape led to his appointment as ambassador in 2016, and he now plays an integral part in promoting its 368 square miles of stunning scenery.

Trail Outdoor’s proprietor Gareth Griffiths said: “Malcolm encapsulates everything Trail Outdoor is about. He’s passionate about promoting Dartmoor as a landscape for all, and about getting people outdoors, no matter what the weather. We’re are delighted to have him on board as our brand champion.”

Malcolm added: “Gareth is so enthusiastic about getting people outdoors. His reputation for helping people is unsurpassed and he supports so many local charities and causes too. When it comes to fitting boots, there’s no one better, as to be really comfortable when you are out on long hikes, you really need a correctly fitting pair of boots, and he’s sorted all that out for me.

“It’s always a huge pleasure visiting Gareth’s shop and I look forward to working with him.”

Trail Outdoor has been established in Ivybridge for many years. It was taken over by Gareth last year and since then the shop has undergone a total refurbishment.

The shop stocks a number of leading brands including Rab, Arc’Teryx, Hanwag and Fjall Raven and specialises in correctly fitting walking and hiking boots, using its Super Feet system. It also supports many local groups, charities and school in its quest to encourage more people and their families to enjoy the great outdoors.