Here are a few reasons why, if you’re not blogging, its time to get started.
It helps drive traffic to your website, because, lets face it, website visitors are essential. Here’s why.
Each time you add a blog post, its one more indexed page on your website. That’s one more opportunity for you to show up on search engines and drive traffic to your website in organic search.
Google, and other search engines, will recognise that you are active. They love valuable new content and they will reward you for it.
Blogging helps you get discovered via social media because every time you add a blog post, you’re creating content that can be shared on social media platforms. This helps expose your business to new audiences.
And it’s symbiotic. You’re strengthening your social media reach with blog content, and driving new website visitors to your blog via your social media channels.
So, in a nutshell, blogs help drive new traffic to your website, working with search engines and social media to do that.
You can use blogs to share your expertise. They also encourage interaction, comments and feedback.
Blogs can also help create free PR – you might be interviewed as an expert in your field!
Customers will look to you as a reliable source for information on your industry.
They also help sharpen your business focus – who are you blogging for and why.
Blogging is inspiring. Try googling the world’s best bloggers. You’ll be inspired by what you find.