UK retailers are set to benefit from several initiatives that have been put in place by leading equestrian footwear and clothing designer and manufacturer Mountain Horse ahead of BETA 2017.

Founded in 1988, Mountain Horse pioneered the first winter-lined riding boots and the iconic Rocky Mountain riding jacket. Today, the Mountain Horse range is sold in more than 20 countries from its base in Sweden where it continues as a family run business and maintains the same principles of fashion, comfort, durability, safety and innovation.

This year Mountain Horse has doubled its stand space at BETA – a direct reflection on growth in 2016 – having returned to the show last year, after a 16 year absence.

BETA Int. 2017 will see the launch of its exciting new Excellence Dressage collection, a stunning new footwear collection, and provide the last opportunity to order the autumn/winter ’17 apparel range.

Mountain Horse has created a series of tailor made show offers for BETA to meet the needs of the UK Market and to greatly enhance stockist margins throughout the coming year. To support this, increased social media and marketing activity has been instigated to drive the consumer to Mountain Horse stockists.

“Our mark-up pricing policy for retailers is now amongst the highest on offer to UK stockists,” said Monica Dahlberg, International Sales Manager.

Show Offers are exclusive to pre-booked appointments only, each of whom will receive a special gift on arrival. Book an appointment by emailing